Le Coq Sportif is a French company producing sports equipment such as shoes, shorts, and T-shirts. It was founded in 1882 by Émile Camuset. Le Coq Sportif literally means ‘the sporty rooster.’ The rooster is a nod to the brand’s origin, as the rooster is the national symbol of France.
Born in the late 19th century, French brand Le Coq Sportif founder Emile Camuset was passionate about sports, especially track and field, cycling and football. Le Coq Sportif entered the athletic wear market in 1882. Camuset initially focused on track and field. The products were so well received that even people from England came to see Emile – which was quite a journey at the time. A worthy brand was born.
Le Coq Sportif literally means ‘the sporty rooster.’ The rooster is a nod to the brand’s origin, as the rooster is the national symbol of France. The first Le Coq Sportif logo was a rooster standing in front of the sun, surrounded by a triangle. Over the years, the logo has undergone various changes. Still, the fundamental elements – rooster and triangle – are very much intact today and the brand experience is more vital than ever.
Le Coq Sportif joined forces with Adidas in 1966. At the time, Le Coq Sportif was the expert on textiles, and had a large share of the French sports market too. Meanwhile, Adidas knew a lot about leather and had an impressive market presence spanning the globe. The partnership was extremely successful and popular around the world for many years among athletes as well as consumers. The brands parted ways in 1995.
Yannick Noah, Eddy Merckx, Johan Cruyff, Diego Maradona, Bernard Hinault, Michel Platini, Tom Boonen: these are just a few of the famous names whose legendary achievements were backed by Le Coq Sportif.