Lacoste is a famous French clothing company which deals in clothing, shoes, perfumes, leather goods, watches, spectacles, and majorly in tennis shirts. Established is 1933, the company borrows its name from Rene Lacoste, one of the world’s most famous tennis players and sports fanatics. Rene Lacoste disliked the customary tennis shirts, so he joined hands with Andre Gillier, the proprietor of France’s major knitted garments company, to produce the knitted cotton pique shirt that modernized the sportswear businesses.
Lacoste’s “green crocodile logo” is one of the most recognized logos in the world of apparel. Rene Lacoste received the title “Crocodile” by the American press, shortly after his bet with the Captain of the French Davis Cup team. The captain had guaranteed to gift Rene a crocodile skin suitcase if he would successfully win a very important team match. The American public held on to this name that projected Rene’s maintained performance in every match. Rene’s friend, Robert George, sketched a crocodile which was later embroidered on all Rene’s shirts that he wears in his games.
Lacoste is a universal brand and appeals to a very wide range of fans. To own a piece of Lacoste is to truly own a piece of a legend!
The history of the brand name of Lacoste actually has foundation in the game of tennis. The brand was founded by René Lacoste, one of the legendary French tennis players in the circuit.
In the year 1927, he and his teammates, who were dubbed as The Musketeers, took the Davis Cup away from the American tennis players for the first time. It was during that tournament when Lacoste made a legendary bet with the Captain of their team.
The captain of the team agreed to buy Lacoste a suitcase that was made of alligator skin if he could win a very important tennis match for the French team. And when he won that important match, he was then dubbed as the Alligator by the media and the press from America. His friend, Robert George, drew a tiny picture of an alligator, which was then embroidered on the blazer that he wore on the tennis courts. This then became the foundation of the huge Lacoste empire in today's fashion industry.
In 1933, both he and André Gillier, who was the owner of the biggest firm manufacturing French knitwear got together and decided to set up their own company. The main product both had in mind was the alligator-embroidered shirt that Lacoste wore during that winning match. By this time, he had already designed a lot of tennis shirts for his personal use, and both wanted to make a profit out of the concept.
The first catalogue was then released, containing shirts for all sports, including golf, sailing, and tennis. The first collection was also released in that same year.
Since then, the shirt has brought a lot of changes in men's sportswear, replacing the woven fabric of classic sports shirts. Over the years, the brand has certainly improved a lot in terms of quality, stability, and comfort.