In 1916, Keds created a timeless American original: a shoe with a soft rubber sole, so comfortable and quiet you could "sneak" up on your boyfriend. This original sneaker, called "the Champion," has remained a style icon for almost 100 years. From movie stars, artists and tennis pros, to first ladies and beatniks, just about everyone's had a pair of Keds.
America was founded on the premise of possibility and Keds is the canvas to help you discover and create your own.
In 1916, Keds created an American Classic: the first shoe with a soft rubber sole, so comfortable & quiet you could "sneak" up on your boyfriend. This original sneaker, called "the Champion" has remained a style icon for over ninety years.
Worn by Audrey Hepburn, Marilyn Monroe and Jackie O, and consistently celebrated by Vogue, Elle and Women's Wear Daily, Keds continues to attract fashion designers, stylists and top editors in the industry with their classic, authentic style.
Today, a new generation has discovered the Keds brand, which is helping to inspire a collective spirit of new American style, youthful optimism, collaboration and togetherness.