Have the courage to defy expectations, to challenge the limits of both yourself and the world around you. Be bold and provocative. Remain vintage, but never conventional, and show the world that it is possible to radiate sophistication and style without sacrificing performance. Above all, commit to standing out, not blending in. Join Fila in celebrating a legacy that can only be described as legendary. Here's to a history of looking forward, and a future of making history.
When the Fila brothers first opened shop in 1911 in Biella, a small town in the foothills of northern Italy, they had no idea how far their legacy would travel. Originally in the business of creating quality textiles for local townspeople, the brothers sought to produce fabrics that combined luxury, art and utility, drawing inspiration from their homeland to create product as exquisitely textured and evocative as the Italian landscape: the austerity of the Alps, the fluidity of the hills and the boldness of the Mediterranean coast. Today, as we celebrate the 100th anniversary of Fila, we are proud to say that their vision lives on in our company. From the craggy peaks of Mount Everest to the illustrious lawns of Wimbledon, the name Fila echoes an unmistakable legacy of excellence, born through decades of innovation and unswerving dedication to provide premium sportswear crafted to be exceptional as its wearer.
The story of Fila's transformation into a leading global designer of high-end sportswear has been one of continual evolution driven by a philosophy of innovation that lies at the heart of our most successful designs. In 1923, the brothers officially established the expanding family-run textile business as a high-quality knitwear manufacturing company, entering into a limited partnership named Maglficio Biellese. Through the years, the business grew beyond the borders of Biella to become a well-known quality knitwear producer for Italy. In 1942, the company merged with the Fratelli Fila company, and by 1972 the company had sales of over one billion lire and a total workforce of more than 250 people. Wishing to further expand the company, Giansevero Fila hired Enrico Frachey as the managing director of the firm in 1968. Frachey shared Fila's vision and it was his creativity and managerial resourcefulness that ultimately transformed Fila into a global sportswear brand.
The 20th century saw a new form of individual expression rise to international prominence: sports - and particularly tennis - were becoming the epitome of grace, style and an example of the robust vivacity of the human spirit. As of the company prepared for its bold debut into the sportswear industry, Frachey tasked two men with ensuring its success: the innovative designer Pier Luigi Rolando, the artist behind our most iconic designs, and Alessandro Galliano, the superbly knowledgeable engineering director. Inspired by Frachey's own climbs on the cliffs near Biella, Rolando and Galliano began their work with the understanding that sport is life expressed through motion, and that sportswear must complement, not overpower, the athlete. They set to work creating fabric designed to mirror the movements of the athletes themselves, adhering smoothly to the body like a second skin yet providing a sense of total freedom.
A century after its humble beginnings, Fila has become synonymous with performance and sophistication. Worn not only by internationally recognized athletes, but the fashion conscious, Fila uses premium fabrics designed to radiate the sophistication of Italian craftsmanship, while allowing maximum flexibility and performance. Our legacy of style earns us admiration to this day. Whether you perform for the challenge of adventure, the rigor of competition, or simply the pleasure and well-being of an active life, Fila will help take you wherever you want to go, because we understand that the beauty of sport is that of a life in motion.