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Like Diadora, the athletes that wear their shoes are the champions of yesterday, today and tomorrow. Diadora does not boast a fabricated history, but a story of authenticity... a legitimate tale of a family business that started in Italy, grew in Italy, and is still proud to be manufacturing in Italy.

The Diadora story is a s much a part of Italian history as it is a product of Italian history. It all began when Marcello Danieli established Diadora over 65 years ago, nestled in the hills near the northern Italian town of Montebelluna.


Marcello’s chosen occupation was shoemaking and he fast became a sought after craftsman in Italy. Having created the first performance mountain climbing boot, he eventually began to make athletic shoes with the same attention to fine detail, tradition, heritage and performance. Even today, Diadora is one of the few remaining athletic footwear manufacturers to be headquartered in Italy.
Based on world renowned Italian artisan techniques.

Diadora’s shoes are known throughout the world for their unique style, exceptional quality, craftsmanship and performance. Over the past 65 years our products have been worn by the Italian national soccer team, the famous “Azzurri”, as well as by many other world class athletes.

Like Diadora, those athletes who depend on our performance, are champions of yesterday, today and tomorrow. Diadora does not boast a fabricated history, but a story of authenticity; a legitimate tale of a simple family that started in Italy, built real honest products and is still proud to be designing them in Italy.