It’s all in the name when Mr. Kihachiro Onitsuka needed a name for his newly formed company, he adapted a classic line that summarized his philosophy. ‘Anima Sana In Corpore Sano’ is Latin for ‘a healthy mind in a healthy body’. By combining the initials the name ASICS was born. Not many people know this. And although not every communication is suited to explain this, wherever it is possible we should do so. Inspiring to move Essential to Mr. Onitsuka’s drive was his belief that movement leads to the development of a healthier body and that a healthier body is the cradle for a healthier mind. This may sound pretty obvious nowadays, but in struggling post-war Japan this was a highly relevant vision. And in today’s world where millions of people don’t move enough its relevance may be even greater.
ASICS, an acronym derived from the Latin phrase, Anima Sana In Corpore Sano - a sound mind in a sound body. Staying true to the philosophy by which it was founded, every ASICS innovation, every concept, every idea is intended to create the best product. Our mission is to become the number one brand for the sports enthusiast. To accomplish this, we pledge to continue to make the best product; striving to build upon our technological advances and pushing the limits on what we can learn from the body and its needs in athletic gear. We pledge to bring harmony to the body and soul.
In 1949, Mr. Kihachiro Onitsuka began his athletic footwear company (Onitsuka Co., Ltd.) by manufacturing basketball shoes out of his living room in Kobe, Japan. He chose the name ASICS for his company in 1977, based on a famous Latin phrase "Anima Sana In Corpore Sano", which when translated expresses the ancient ideal of "A Sound Mind in a Sound Body." Taking the acronym of this phrase, ASICS was founded on the belief that the best way to create a healthy and happy lifestyle is to promote total health and fitness.
ASICS products were introduced to the United States in 1977 and brought with them an incredible story of athletic performance and technical advancements, a philosophy which still holds true today.